Abey Mokgwatsane & ACA Bursary 2026 – Marketing Degree at AAA School of Advertising
The Abey Mokgwatsane & ACA Bursary offers full funding for a marketing degree at the AAA School of Advertising in Johannesburg or Cape Town.
The bursary supports female, black students from outside major cities.
About Abey Mokgwatsane & the ACA
The Association for Communication and Advertising (ACA) is the official body for advertising and communications professionals in South Africa.
The bursary is named after Abey Mokgwatsane, former CEO of Ogilvy South Africa and current Vodacom executive.
He created this award in memory of his grandmother to support young women studying marketing at a top school.
Fields of Study Funded
This bursary covers a full Marketing Degree at the AAA School of Advertising. It supports studies at either the Johannesburg or Cape Town campus.
What the Bursary Covers
The bursary pays full tuition fees for your marketing degree. It also covers accommodation costs throughout your studies. No partial awards are made.
Who Can Apply
To qualify, you must meet all of these:
- Be a South African citizen
- Be female
- Identify as black
- Be motivated and dedicated to succeed
- Live outside main commercial centres (e.g. not in Johannesburg, Cape Town, Durban)
- Face financial constraints that prevent tertiary study
- Be planning to study or already accepted for a Marketing Degree at AAA School of Advertising (Johannesburg or Cape Town campus)
How to Apply
Follow these steps to apply:
- Confirm you meet all eligibility points above
- Download or request the official application package from ACA or AAA School of Advertising
- Complete the application form clearly
- Email your full application to [email protected] using this subject line:
“Abey Mokgwatsane Bursary – Your Full Name”
Required Documents
Submit all of these items together or your application will be rejected:
- Matric prelim results (certified copy)
- Motivational letter from you that explains your financial situation and passion for marketing
- Motivational letter (about 500 words) from your teacher
- Proof of residence outside major centres (e.g. utility bills, affidavit)
All documents must be in English and clearly readable.
Closing Date
There have not been any recent official updates regarding the application process or dates.
Contact Details
If you need help with your application, use these official contacts:
Association for Communication and Advertising (ACA)
Telephone: 010 880 3399
Email: [email protected] / [email protected]
Use this contact to ask about the application form or to check submission status.
🎓 Download Our Bursary Application Checklist
Download our free Application Checklist to make sure you do not miss any required documents. Submitting a complete application is key to being shortlisted.
📥 Download Checklist (PDF)