Key facts
- Status
- Applications closed Closed 16 August 2024
- Provider
- Chery
- Study level
- Undergraduate
- Academic year
- 2027
- Last checked
- September 2026
No round was open when we checked.
VerifiedNo open round · the last round we could find closed on 16 August 2024 Watch yourfuturelooksbright.co.za and Chery South Africa's social media from June 2027. Latest update ↓
The Chery Scholarship Challenge is not a normal bursary. The carmaker asks South African students to pitch a real advertising campaign for one of its vehicles, and the winner takes home a R250 000 scholarship, a 12-month paid internship and the satisfaction of seeing their idea run as a national campaign. It rewards creative ability rather than marks alone.
About the Chery Scholarship Challenge
- Prize: a R250 000 scholarship towards tertiary study, plus a 12-month paid internship at Chery South Africa.
- The task: develop a marketing or advertising concept for a Chery model, such as the Tiggo 4 Pro, which the company then runs as a live campaign.
- Ten finalists pitch their campaign to a panel of judges.
- Open to any field of study; the competition rewards creative thinking rather than a particular degree.
Chery Scholarship Challenge eligibility requirements
- South African citizen aged 18 to 23 with a valid ID.
- Enrolled at, or eligible to enrol at, an accredited tertiary institution.
- Able to maintain satisfactory academic progress while holding the scholarship.
- Not an employee of Chery South Africa or an immediate family member of one.
How to enter the Chery Scholarship Challenge
- Register on the challenge page at yourfuturelooksbright.co.za when the round opens.
- Download the campaign brief and the vehicle materials Chery supplies.
- Submit your concept before the deadline. Finalists are invited to pitch, and the winner is announced at the judging event.
Chery Scholarship Challenge closing date
The last confirmed closing date was 16 August 2024 at 23:59. No 2027 date has been announced.
Contact details
- Email: info@yourfuturelooksbright.co.za
- Chery South Africa: www.chery.co.za
Creative and marketing students should also look at the Allan Gray Orbis Fellowship, NSFAS and the funders on our undergraduate bursaries list.
FAQs
1. Is the Chery Scholarship Challenge open for 2027? +
No round was open when we checked. Chery has launched the challenge around Youth Day in June with an August closing date, and the last confirmed round closed on 16 August 2024. Watch yourfuturelooksbright.co.za and Chery South Africa's social media from June 2027.
2. What is the Chery Scholarship Challenge? +
A creative competition rather than a normal bursary. Chery South Africa asks students to pitch a real marketing or advertising campaign for one of its vehicles, and the winning idea is produced as a live campaign.
3. What does the winner get? +
A scholarship of R250 000 towards tertiary study and a 12-month paid internship at Chery South Africa.
4. Who can enter? +
South African citizens aged 18 to 23 with a valid ID, enrolled at or eligible for an accredited tertiary institution, who maintain satisfactory academic progress. Chery employees and their immediate families may not enter.
5. How do I enter? +
Register on the challenge page at yourfuturelooksbright.co.za, receive the campaign brief and materials, and submit your concept before the deadline. Ten finalists pitch to a judging panel.
6. What are the alternatives? +
Marketing and media students should look at the corporate schemes on our undergraduate bursaries list, the Allan Gray Orbis Fellowship and NSFAS.
Update note (checked September 2026): no round was open when we checked. Chery has launched the challenge around Youth Day in June with an August closing date, and the last confirmed round closed on 16 August 2024. Watch yourfuturelooksbright.co.za and Chery South Africa’s social media from June 2027. The details below are from the last published challenge.
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